• Why- there is more data available to companies than ever before - yet it becomes harder to exploit (right tools, analytical capability etc).
• What - track record in the commercial application of data.  Wide experience in the implementation and use of data analysis tools.  Implementation of Management Information (MI) programmes.
• How - Extensive experience using financial, commercial, statistical and market share data.  Wide commercial experience in the use and application of data to drive commercial decision making.
• When - Successfully led multi skilled teams.  Project manager for MI programme.  Step change in the analysis of sales performance using customer and transactional data.

"Information technology and business are becoming inextricably interwoven.  I don't think anybody can talk meaningfully about one without talking about the other"

Bill Gates

"It is a capital mistake to theorise before one has the data"

A. C. Doyle